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5 Ways to Generate Leads for Your Small Business

Entrepreneurs, growing startups, and enterprises have one thing in common: generate income. Throughout recent years, inbound marketing has proven to be an excellent way of doing this. Yet, people don't go from unaware to brand-loyal customers all at once. Before they're ready to engage in a discussion about what you sell, they need to go through several stages: awareness, interest, consideration, evaluation, and eventually purchase. Through the first two stages, you get leads. Inbound marketing is not the be-all-end-all approach. This data-driven practice leverages content on its website to attract prospects and convert them into leads. That means inbound is a long game with a significant upfront cost. In contrast, outbound marketing gives you faster results and lets you target a specific group of people, most likely to buy your product. Usually, it's best to mix both strategies for optimal results. Getting people interested in what you have to sell doesn't have to be difficult. Here we'll review some channels and strategies that you can use to generate leads and fill your pipeline today. 1. Ask your customers for referrals Referrals from your clients are your best source of quality leads. A referral implies that you are trusted and valued, and confirms what it's like to do business with you. Everyone agrees that a referral collection strategy is effective, but it's hard to implement one effectively. You can follow the five steps below to get started: Check with your customer to make sure that they are happy (and if they're not, ask them how you can make things better). Ping your client through an email and ask for a 10-minute call. Thank the client for the business and explain that you value your relationship. Ask if there are any other contacts or companies they can think of that would be interested in the service that you are providing. Ask if they arrange a quick call between you or introduce you in a brief email. 2. Create content online Creating content online helps you get free leads in both the short-term and the long-term. When you use social media to promote your content, you can see a quick spike in traffic to your website, albeit not a huge one, unless you already have a huge following. In the long-term, your content will live on your site and gain authority in the search engines as more people search for queries that your content answers for them. All of this can be free, depending on whether you'll write the content yourself but requires time, skill, and consistency. 3. Optimize your social media profiles Have you updated your LinkedIn profile recently? If not — now would be a good time to do so. Keeping your social media profiles fresh is a great way of acquiring more leads. LinkedIn is no doubt the most beneficial social media platform for entrepreneurs and salespeople. Make your profile stand out by crafting a catchy LinkedIn headline and descriptive summary that tells precisely what you do. Here are a few ways which you can use to make sure you have stellar social media profiles. 4. Find new prospects Most salespeople are on LinkedIn, but may not be using it effectively. It is a salesperson's dream to be able to connect in a high-value, low-effort way to find interested prospects, and social media is a great way to do so. A few quick suggestions to leverage your social media presence for lead generation: Try to connect with as many people as you can. The more connections you have, the wider your reach will be. You don't have to be best friends with the people with whom you connect. Share with your following that you're currently looking to identify and help a specific type of prospect with a specific type of problem. The more specific, the better. Get recommendations from current clients who are happy with your work and will vouch for your value and professionalism. 5. Send automated email sequences Before defining your outreach strategy, you'll need to figure out who your prospects are and where to find them. For instance, if you're a branding agency in the healthcare industry, you could look for doctors mentioned in the news using Google Alerts. Then get creative with the email copy — be clever. To send a successful email sequence, have a clear purpose for each one. Building upon the example above: Congratulate them on their news coverage Send them helpful content personalized to them Explain that you're trying to connect Reach out one last time Finally, make sure that you measure the performance of your sequence so you can make improvements based on previous data. Fill your sales pipeline by outsourcing your lead generation Regardless of how small or large, your business is, you can generate quality leads online to increase revenue. These are some of the strategies that we at Cosiall use to generate leads for your business. Try these tactics yourself to close more deals or if you're already buried with work we would be happy to implement these for you.

Nov 1·4 min read·Lead Generation

Getting Started (Tutorial Part 1)

In this video tutorial, we introduce Cosiall, a lead-generation software that automates the process of finding targeted leads for businesses. The software uses cutting-edge technology to find leads that match the customer profile of a business and helps communicate with them via chat. By streamlining the lead generation process, Cosiall enables businesses to close more deals in less time. The video provides a step-by-step guide to using Cosiall. First, the user needs to register an account with Cosiall and log in to the home screen. From there, they can access all the necessary functionalities, such as creating or viewing an existing campaign, accessing the page with all their favourite prospects, or going to the conversations page where they can see all the positive responses from the people they have approached. To get started, the user needs to click on the "create campaign" button, where they can define their target reach, messaging, and the number of people they want to reach per month. The campaign creation page is divided into five sections on the left: "Campaign Details," "Target Audience," "Pitch and Follow-ups," "Impressions and Schedule," and "Billing." In the "Campaign Details" section, the user adds information about their campaign to help identify it once created. They can add a campaign name and a brief description of what they are trying to achieve. In this example, the user creates a campaign for Cosiall to gather targeted leads for their solution. The second section, "Target Audience," is where the user defines their filters, which are one of the most important things in the campaign. They can filter leads based on criteria such as job title, industry, location, and company size. The third section, "Pitch and Follow-ups," is where the user writes their initial message to the leads and sets up follow-up messages to keep the conversation going. In the fourth section, "Impressions and Schedule," the user sets the number of impressions per day and the schedule for the campaign. Finally, the fifth section, "Billing," allows the user to choose a plan and set up their payment details. By following these steps, the user can set up a successful lead-generation campaign using Cosiall.

Feb 2·2 min read·Tutorial

Handling Leads (Tutorial Part 2)

Cosiall is a powerful lead generation software that can deliver warm leads right to your business. In this tutorial video, we'll dive deeper into how to work with this solution once your campaign is up and running. If you missed the first video, we highly recommend watching it before proceeding with this one. In that video, we provided an overview of what Cosiall is and how to set up your campaigns. Once you have set up your campaign, you can view it on the Campaigns page. The main difference this time is that the campaign we created in the previous video is now in the Active tab, whereas before it was in the Pending tab. If you have existing campaigns, you can view them on this page, along with statistics on their performance. If you decide to modify a campaign, you can do so by clicking the "View all details" button below the campaign title, which will take you to the campaign details page. On the campaign details page, you can make any desired modifications to your campaign. This page contains the familiar campaign section that we introduced in the last video, where you can make changes such as adjusting the messages or altering the filters you've used. It's important to remember to save any changes you make by clicking the save button. Alternatively, if you choose to discard any changes, you can click the decline button. As you navigate to your campaign page, you'll see three main tabs at the top of the screen. The first is the "Campaigns" tab, which we are currently on. The second tab is where you can view your saved contacts, and the third tab leads us to our chat system, where you can find and communicate with your leads who have responded to our proposal. Let's now move on to exploring some of the more interesting pages within our application. When your campaign starts generating leads, you can find them on the "Contacts" tab. This is where you can see all the leads that have responded to your proposal. You can also see their contact information and the specific campaign they came from. This is an excellent resource for keeping track of all the leads you have generated, as well as for following up with them. The chat system, which you can find on the "Chats" tab, is another essential feature of Cosiall. Here you can communicate with your leads and answer any questions they may have. You can also use this system to convert your leads into potential customers. Be sure to use a friendly tone and to offer helpful information. This will increase your chances of turning your leads into satisfied customers. In conclusion, Cosiall is an excellent solution for lead generation, and this tutorial video has shown you how to work with it once your campaign is up and running. By using the Contacts and Chats tabs, you can effectively manage your leads and convert them into satisfied customers. So what are you waiting for? Start using Cosiall today and take your lead generation to the next level!

Feb 2·3 min read·Tutorial